About us

About CET

People development is like a journey. We are constantly exploring the new possibility and new horizons.

Coaching Expert Team (CET) develop people through coaching, training, and consultancy. For us, inspiration is a key driver for a change. CET is founded by Srđan Pavlović, with a clear vision of influencing business using education, inspiration, and motivation of the employees.

Srđan Pavlović is a certified ICF ACC business coach and sales expert. He has international experience, as a sales director of a well-known telecommunication company. Srđan is a result driven leader focused on people. He worked in Niš, at the Electronic faculty, as an associate for hyper frequencies. Srđan leads and motivates teams for more than 20 years. He is an entrepreneur, leader, magazine editor, husband, and father.

Our CET team is really experienced in training and coaching, team coaching and consultancy. The team is gathered around an innovative and agile approach in work, customized for clients.

Led by our core values, we inspired teams from various industries, supported the forming of new teams, challenged teams to improve their effectiveness.
We truly believe that the solution is right in front of our eyes. We inspire teams and individuals to challenge current solutions, constantly explore and find the missing pieces of a puzzle from their business.

In March 2018, we established "Business coaching" magazine, paper edition in English. Four months later, we started a bilingual online edition (Serbian and English). We publish the magazine a three time a year, and it is a kind of platform for knowledge sharing. We connect people, innovate, digitizing. We are passionate to take care of a team and every member because the difference is power.

Our methodologies

Our methodologies are certified through numerous licenses that we own:
  • ACC ICF certified coach (International coaching federation)
  • ISCP (International Society for Coaching Psychology)
  • High-Performance Team Coaching
  • PoY (Points of You)
  • Erickson certified coach
  • AAI (Aligned Action International) coaching
  • Agile and Scrum
  • Lean innovative coaching
Lisa Dowen

Life coaching with Ryan Cole changed my life. Ryan’s lessons gave me the inspiration and tools to explore the possibility of having my own business and the confirmation that I can make it work.

Lisa Dowen

26 y.o.
Edward Jenkins

I used to be very stressed out about making more money. Ryan has helped me turn my paralyzing stress into renewed confidence. By working together we were able to find the right career possibilities that match my interests and skills.

Edward Jenkins

39 y.o.
Peter Wilson

Ryan Cole helped me prioritize what was important in my life and professionally. His coaching was the start of my journey into a leadership position and he provided me the foundation for growth and success.

Peter Wilson

40 y.o.

Teams and individuals we partnered with

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